Founded in 1963 as a mail-order business for sailing supplies, Lands’ End quickly built a reputation for quality and exceptional customer service. In the 1970s, it expanded into apparel and home goods, broadening its reach while staying true to its heritage of reliability and classic American style.

In mid-2024, I was approached with the opportunity to revitalize the Men’s Apparel business at Lands’ End. The following represents the inspiration for what a new, more modern Lands’ End Men's could look like.